Football Executive: A growing demand in Indian Sports Industry
17 December

Football Executive: A growing demand in Indian Sports Industry

Indian Football has a long history since introduced during British colonial phase. The historic win of Mohun Bagan was deeply associated with our freedom movements and can be counted as an important history of Indian football journey. During 1950s- 60s, India had major footballing achievements even being Asian champion, however, could not utilise it most probably because the broadcasting and engagement was not available during that period. Therefore, cricket utilises it most post 1983 world cup win as broadcasting and engagement was a reality to be utilised and cricket achieved that to its perfection. It placed cricket to the pole position and football missed an important opportunity.

Since last few years Football is redeeming its position. Courtesy ISL along with AIFFdecision of introducing golden grassroot program, structured football education,adequate importance to women football, involvement of celebrity factors with football and upcoming international events. All these created a positive momentum for Indian football which is now competing with cricket for the Numero Uno position for the most preferred sporting activities for Indian youth.

If football is looking to be Numero Uno sports in India the most important aspect will remain good governance and management at all levels. This is not achievable without quality human resource at all levels specially at a management level. Post-graduation in football executive as a course is therefore so much important to impart the sports specific insight and tools to be effectively associated with football administration. The skill sets required to be a good football executive are organizational management, Finance management, event management, Marketing and sales skill, plyer management, performance management, legal understanding and technology insight about best solutions and practices.

Excluding governance, the business of Football will be the key determinant to bring the positive impetus. The revenue flow through content, communication and engagement will be Post-graduation in football executive important. Demand is creating an efficient supply chain management to maintain a dedicated customer/ spectator for any football ecosystem be it grassroot, youth or elite. The football executive is therefore at increasing demand.

The football executive degree should give the insight about the best international practices through faculties from international domain, so that best practices can be highlighted and taught through experience and not conceptually. The course should also have industry integration and placement assistance so that the budding resources can be inducted effectively into the system. Indian journey for football supremacy through performance and governance is an achievable target. The more quality players come out along with stealer performances will be good for the game. But to do so a culture to be set in along with educated young generations who will manage performance and business effectively.

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